info@thesilenttreatment.co

Woodies: Start to Finish

Context

Dermot Malone of Banjoman Films got onto us to write a treatment for a Woodies DIY piece he was pitching on. Start to Finish. It was about families, DIY and the idea that everyone wants the best home for their family, and with the right tools they can create it themselves. It was going to use real families, almost like documentary footage, of quotidian family moments around gardens and homes that had been assembled and designed with products from Woodies. He felt The Silent Treatment would be able to present this vision in an understandable treatment.

Approach

As with all our jobs, we had the director send us any literature that the advertising agency had sent him. We read up and then we met Dermot for a quick coffee to discuss the pitch. With the Dictaphone on the table, we had him tell us in his own words what the piece was about. We discussed various other things, such as what music he was intending to use, if there were any references that might help us, what inspired him about the piece – and most importantly, why he was the best person for the job and what the piece meant to him. While recording the conversation, our writers also take their own notes and write down what pops for them, this is integral. The writer than combines his notes with the recorded interview and assimilates the two to write a treatment that is confidently in the directors voice. Having written and refined the first draft, we then email that off to the director for notes. Having received that we made the necessary changes and sent it back for approval. Once we got the approval, it was sent to our storyboard artist to create some bespoke images for the treatment to best reflect Dermot’s story and design ideas. Once we got the illustrations back we sent it all on to our graphic designer, with a list of reference images to include in the piece, to best give the agency a visual clue of what the piece will look like. The designer then makes the treatment look unique, stylish and original. Having received the designed treatment, we then forwarded this to Dermot for approval. Once we got his notes back, we finalized the treatment and sent the finished product back to him.

Outcome

Yet again, Dermot was successful in his pitch and directed not only one piece but a series of them for the television. Each piece showing a different real-life family. It was a very heart-warming series, which is still airing on TV today and we were delighted to play a small part in it.

Woodies: Start to Finish
Woodies: Start to Finish
Woodies: Start to Finish
Woodies: Start to Finish